Google Local Services vs. Google Ads: Which One is Best for Your Business?
Choosing the right advertising platform can make or break your marketing strategy. If you’re a local business, you might be wondering: Should I invest in Google Local Services or Google Ads? Both options have unique advantages, but selecting the right one depends on your goals, industry, and budget.
What is Google Local Services?
Google Local Services (GLS) is designed for service-based businesses like plumbers, electricians, and locksmiths. It connects potential customers directly with verified professionals through a pay-per-lead model.
Key Benefits of Google Local Services
- Pay-per-lead, not per click – You only pay when a potential customer contacts you.
- Trust and credibility – Businesses receive a “Google Guaranteed” badge.
- Featured at the top of search results – Higher visibility than regular Google Ads.
- Better local targeting – Ideal for businesses serving specific geographic areas.
What is Google Ads?
Google Ads allows businesses to create customized campaigns based on keywords, audience demographics, and location. It offers flexibility in budgeting and various ad formats, including search, display, and video ads.
Key Benefits of Google Ads
- Customizable campaigns – Target specific audiences based on search intent.
- Full control over budget – Adjust bids and spending according to your needs.
- Multiple ad formats – Use text, image, and video ads to engage users.
- Detailed analytics – Monitor performance and optimize campaigns.
Google Local Services vs. Google Ads: Which One Should You Choose?
Deciding between GLS and Google Ads depends on your business goals:
- Choose Google Local Services if you are a service-based business looking for high-intent leads and local credibility.
- Choose Google Ads if you want a more comprehensive advertising strategy with greater targeting options.
Can You Use Both?
Yes! Many businesses benefit from running both Google Local Services and Google Ads simultaneously. This approach maximizes visibility and helps capture different types of customers.
Both Google Local Services and Google Ads offer powerful tools to help businesses grow. Your choice should align with your industry, goals, and budget. If possible, consider using both to maximize reach and lead generation.
Want to learn more about digital marketing strategies? Read more on the Guilda Marketing blog.
