The Importance of Flexibility in Strategies and Communication with Your Client
Digital marketing is constantly evolving, and adaptability is crucial for achieving good results. Many small businesses struggle because they follow ready-made formulas without considering their market and audience. This is why flexibility in strategies and effective communication with clients are essential.
Why Rigid Strategies Don’t Work?
Entrepreneurs often follow advice from mentors and experts who offer generalized solutions. This can lead to rigid strategies that fail to deliver expected results. Every business is unique, and what works for one may not work for another.
- The market changes quickly, requiring constant adaptation.
- Consumer behavior is not fixed.
- What worked yesterday may not work tomorrow.
How Client Communication Impacts Success?
Understanding the real needs of the client allows for more effective strategies. Many business owners don’t realize that their sales struggles may be linked to a lack of effective communication.
- Listen to the client to understand their challenges.
- Offer personalized solutions.
- Explain the importance of each strategy to gain their trust.
Adapting Campaigns for Small Businesses
Large platforms like Meta Ads and Google Ads are not always the best choices for small businesses. Other effective options exist for those with limited budgets.
- Google Local Service Ads for local services.
- Hyper-targeted campaigns on Instagram and Facebook.
- Strategic partnerships and influencer marketing.
The Role of a Traffic Manager in the Sales Process
The job of a traffic manager goes beyond creating campaigns. They must understand the sales process and help the client convert leads into paying customers.
- Identify weak points in the sales approach.
- Provide effective sales arguments.
- Monitor and adjust strategies as needed.
Case Example: A Service Provider in Atlanta, Georgia
One of our clients, a service provider in Atlanta, Georgia, faced difficulties with marketing because they were strictly following the advice of multiple mentors. They had previously worked with two agencies but did not achieve the desired results. Upon our evaluation, we noticed that they were fixated on using only Meta Ads and Google, without considering other options.
We proposed an alternative strategy using Google Local Service Ads, which is highly effective for local businesses. Since their budget was limited, we started with a targeted approach and quickly saw an improvement in results. However, another challenge emerged: they lacked effective sales skills.
After analyzing their sales conversations, we provided them with sales scripts and persuasion techniques to improve their closing rates. Today, after eight months of collaboration, their investment has nearly doubled, and we are achieving even better results with complementary strategies.
Conclusion
Digital marketing is not a one-size-fits-all solution. Small businesses must remain flexible to adjust their strategies and achieve better results. Additionally, communication between the agency and the client is key to ensuring an efficient and successful marketing strategy.
Read more on the Guilda Marketing blog: How to create marketing strategies that truly work for small businesses.
